BLVD World is one of the largest Riyadh Season destinations. Sela needed a radio system that would cover the whole destination for months at a time, not just a few event days.

THE CHALLENGE

A huge, busy site open for many months, with operations teams spread across different zones — the system had to stay reliable for the full season and adapt when the season was extended.

WHAT WE DID

For the 2024 season we installed a repeater system with 60 handheld radios on a 6-month rental, then extended it through the BLVD World extension period in 2025. For the 2025–26 season, Sela renewed with a 7-month PRO system rental.

THE RESULT

Season-long site-wide coverage for BLVD World, with the flexibility to extend the rental whenever the season ran longer.

CLIENTSela Company

EVENTBLVD World – Riyadh Season

LOCATIONRiyadh

SOLUTIONRepeater system + handheld radio rental

DEVICESRepeaters + 60 handheld radios

PERIOD2024 – 2026 (incl. extensions)

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BLVD World – Riyadh Season

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